Senior online marketing manager vs senior manager-digital marketing

Differences between senior online marketing manager and senior manager-digital marketing duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Senior manager-digital marketing example responsibilities.

• Manage advertising performance-base product generating ROI friendly leads for national brands and agencies.
• Create quarterly marketing strategies and plans to achieve KPI's and deliver on sales plan.
• Lead team of motivate individuals to create wireless equipment-centered B2B, B2C retail portal with stable buyers and revenue stream
• Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
• Create, plan, and execute ecommerce B2B and B2C marketing schedules and strategies.
• Include in this is the establishment of KPIs for each marketing channel that SAS participates in.
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