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Senior product marketing specialist vs digital marketing specialist

The differences between senior product marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior product marketing specialist and a digital marketing specialist. Additionally, a senior product marketing specialist has an average salary of $109,226, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a senior product marketing specialist include digital marketing, product line and market research. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Senior product marketing specialist vs digital marketing specialist overview

Senior Product Marketing SpecialistDigital Marketing Specialist
Yearly salary$109,226$60,359
Hourly rate$52.51$29.02
Growth rate19%19%
Number of jobs131,15994,029
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Average age3737
Years of experience66

Senior product marketing specialist vs digital marketing specialist salary

Senior product marketing specialists and digital marketing specialists have different pay scales, as shown below.

Senior Product Marketing SpecialistDigital Marketing Specialist
Average salary$109,226$60,359
Salary rangeBetween $77,000 And $154,000Between $44,000 And $81,000
Highest paying CityMountain View, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyXilinxMeta
Best paying industryInternetFinance

Differences between senior product marketing specialist and digital marketing specialist education

There are a few differences between a senior product marketing specialist and a digital marketing specialist in terms of educational background:

Senior Product Marketing SpecialistDigital Marketing Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product marketing specialist vs digital marketing specialist demographics

Here are the differences between senior product marketing specialists' and digital marketing specialists' demographics:

Senior Product Marketing SpecialistDigital Marketing Specialist
Average age3737
Gender ratioMale, 49.2% Female, 50.8%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.3% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior product marketing specialist and digital marketing specialist duties and responsibilities

Senior product marketing specialist example responsibilities.

  • Lead product development and business development of emerging mobile and cloud solutions.
  • Research, recommend and implement on line marketing automation to increase marketing promotions and projects effectiveness and increase ROI.
  • Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
  • Provide statistical analysis and technical responses to customer RFQ.

Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
  • Show more

Senior product marketing specialist vs digital marketing specialist skills

Common senior product marketing specialist skills
  • Digital Marketing, 14%
  • Product Line, 12%
  • Market Research, 12%
  • Channel Marketing, 6%
  • Press Releases, 5%
  • Product Life Cycle, 4%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%

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