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Senior product marketing specialist vs director, product marketing

The differences between senior product marketing specialists and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior product marketing specialist, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $109,226 average annual salary of a senior product marketing specialist.

The top three skills for a senior product marketing specialist include digital marketing, product line and market research. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Senior product marketing specialist vs director, product marketing overview

Senior Product Marketing SpecialistDirector, Product Marketing
Yearly salary$109,226$141,699
Hourly rate$52.51$68.12
Growth rate19%10%
Number of jobs131,159173,038
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age3739
Years of experience610

Senior product marketing specialist vs director, product marketing salary

Senior product marketing specialists and directors, product marketing have different pay scales, as shown below.

Senior Product Marketing SpecialistDirector, Product Marketing
Average salary$109,226$141,699
Salary rangeBetween $77,000 And $154,000Between $97,000 And $205,000
Highest paying CityMountain View, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyXilinxMeta
Best paying industryInternetTechnology

Differences between senior product marketing specialist and director, product marketing education

There are a few differences between a senior product marketing specialist and a director, product marketing in terms of educational background:

Senior Product Marketing SpecialistDirector, Product Marketing
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product marketing specialist vs director, product marketing demographics

Here are the differences between senior product marketing specialists' and directors, product marketing' demographics:

Senior Product Marketing SpecialistDirector, Product Marketing
Average age3739
Gender ratioMale, 49.2% Female, 50.8%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.3% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior product marketing specialist and director, product marketing duties and responsibilities

Senior product marketing specialist example responsibilities.

  • Lead product development and business development of emerging mobile and cloud solutions.
  • Research, recommend and implement on line marketing automation to increase marketing promotions and projects effectiveness and increase ROI.
  • Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
  • Provide statistical analysis and technical responses to customer RFQ.

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Senior product marketing specialist vs director, product marketing skills

Common senior product marketing specialist skills
  • Digital Marketing, 14%
  • Product Line, 12%
  • Market Research, 12%
  • Channel Marketing, 6%
  • Press Releases, 5%
  • Product Life Cycle, 4%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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