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Senior product marketing specialist vs senior marketing specialist

The differences between senior product marketing specialists and senior marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior product marketing specialist and a senior marketing specialist. Additionally, a senior product marketing specialist has an average salary of $109,226, which is higher than the $76,374 average annual salary of a senior marketing specialist.

The top three skills for a senior product marketing specialist include digital marketing, product line and market research. The most important skills for a senior marketing specialist are digital marketing, project management, and email marketing.

Senior product marketing specialist vs senior marketing specialist overview

Senior Product Marketing SpecialistSenior Marketing Specialist
Yearly salary$109,226$76,374
Hourly rate$52.51$36.72
Growth rate19%19%
Number of jobs131,15982,382
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3737
Years of experience66

Senior product marketing specialist vs senior marketing specialist salary

Senior product marketing specialists and senior marketing specialists have different pay scales, as shown below.

Senior Product Marketing SpecialistSenior Marketing Specialist
Average salary$109,226$76,374
Salary rangeBetween $77,000 And $154,000Between $58,000 And $99,000
Highest paying CityMountain View, CASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyXilinxSAP
Best paying industryInternetTechnology

Differences between senior product marketing specialist and senior marketing specialist education

There are a few differences between a senior product marketing specialist and a senior marketing specialist in terms of educational background:

Senior Product Marketing SpecialistSenior Marketing Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product marketing specialist vs senior marketing specialist demographics

Here are the differences between senior product marketing specialists' and senior marketing specialists' demographics:

Senior Product Marketing SpecialistSenior Marketing Specialist
Average age3737
Gender ratioMale, 49.2% Female, 50.8%Male, 36.4% Female, 63.6%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.3% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior product marketing specialist and senior marketing specialist duties and responsibilities

Senior product marketing specialist example responsibilities.

  • Lead product development and business development of emerging mobile and cloud solutions.
  • Research, recommend and implement on line marketing automation to increase marketing promotions and projects effectiveness and increase ROI.
  • Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
  • Provide statistical analysis and technical responses to customer RFQ.

Senior marketing specialist example responsibilities.

  • Manage the local budget for promotional giveaways.
  • Manage PPC advertising in Google AdWords & LinkedIn.
  • Manage marketing template library, source promotional items and giveaways.
  • Lead API integration on Salesforce to facilitate email automation and improve efficiency of drip campaigns.
  • Manage internal employees planning and contract freelance employees for copywriting, editing, and creative concepts.
  • Implement Facebook advertising strategies to increase CEA's weekly leads to twice their benchmark for weekly conversions.
  • Show more

Senior product marketing specialist vs senior marketing specialist skills

Common senior product marketing specialist skills
  • Digital Marketing, 14%
  • Product Line, 12%
  • Market Research, 12%
  • Channel Marketing, 6%
  • Press Releases, 5%
  • Product Life Cycle, 4%
Common senior marketing specialist skills
  • Digital Marketing, 14%
  • Project Management, 5%
  • Email Marketing, 5%
  • SEO, 5%
  • Integrated Marketing, 5%
  • PowerPoint, 4%

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