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Senior sales analyst vs market research analyst

The differences between senior sales analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior sales analyst and a market research analyst. Additionally, a senior sales analyst has an average salary of $82,205, which is higher than the $51,688 average annual salary of a market research analyst.

The top three skills for a senior sales analyst include salesforce, powerpoint and data analysis. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.

Senior sales analyst vs market research analyst overview

Senior Sales AnalystMarket Research Analyst
Yearly salary$82,205$51,688
Hourly rate$39.52$24.85
Growth rate19%19%
Number of jobs79,53271,240
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Average age3737
Years of experience66

What does a senior sales analyst do?

A senior sales analyst is primarily in charge of overseeing and developing the sales operations of a company, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify sales opportunities, gathering and analyzing data, studying the strengths and weaknesses of existing procedures, implementing solutions, and developing strategies to improve sales. They may also develop sales forecasts and monitor the progress of all efforts, supporting staff as needed. Furthermore, as a senior sales analyst, it is essential to lead and serve as a mentor to junior analysts while implementing the company's policies and regulations.

What does a market research analyst do?

A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.

Senior sales analyst vs market research analyst salary

Senior sales analysts and market research analysts have different pay scales, as shown below.

Senior Sales AnalystMarket Research Analyst
Average salary$82,205$51,688
Salary rangeBetween $60,000 And $111,000Between $36,000 And $73,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonDelaware
Best paying companyAmazonImply
Best paying industryRetailTechnology

Differences between senior sales analyst and market research analyst education

There are a few differences between a senior sales analyst and a market research analyst in terms of educational background:

Senior Sales AnalystMarket Research Analyst
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior sales analyst vs market research analyst demographics

Here are the differences between senior sales analysts' and market research analysts' demographics:

Senior Sales AnalystMarket Research Analyst
Average age3737
Gender ratioMale, 53.1% Female, 46.9%Male, 51.2% Female, 48.8%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 12.2% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior sales analyst and market research analyst duties and responsibilities

Senior sales analyst example responsibilities.

  • Manage reports from CRM tool (SalesForce.com) for region and individual sales team.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Train all new hires on SFDC processes and procedures.
  • Conduct monthly SFDC training/refresher courses for the entire Americas sales teams.
  • Work with the business intelligence team to build and maintain several SQL databases.
  • Work on migrate of sales center from old SalesForce instance to a new SalesForce instance.
  • Show more

Market research analyst example responsibilities.

  • Manage thousands of accounts using CRM software such as SalesForce.
  • Lead CRM presentation including product demo with business benefits to the client.
  • Perform statistical analysis using Minitab and SPSS.
  • Conduct primary research of aftermarket warranty products and analyze results using SPSS.
  • Develop portfolio strategy and asset class allocation using performance analytics, current market data and trend forecasts.
  • Assist with CRM reporting in SalesForce.
  • Show more

Senior sales analyst vs market research analyst skills

Common senior sales analyst skills
  • Salesforce, 8%
  • PowerPoint, 8%
  • Data Analysis, 5%
  • SQL, 5%
  • CRM, 5%
  • Sales Operations, 5%
Common market research analyst skills
  • PowerPoint, 8%
  • Data Analysis, 8%
  • SPSS, 5%
  • Market Research, 5%
  • Data Collection, 4%
  • Market Trends, 3%

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