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The differences between senior strategists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior strategist and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $104,996 average annual salary of a senior strategist.
The top three skills for a senior strategist include digital marketing, client facing and powerpoint. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Strategist | Head Of Marketing | |
| Yearly salary | $104,996 | $137,829 |
| Hourly rate | $50.48 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 29,894 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior strategist develops and recommends marketing strategies for an organization. Your role involves motivating and inspiring creative teams and writing insightful and clear briefs. Other duties include developing effective strategic plans, studying clients to better understand their needs and business objectives, and developing and maintaining business relations with general managers, dealer owners, and original equipment manufacturers (OEMs). Additionally, you are responsible for promoting creative services to clients, such as design services and content strategy. You will also be responsible for designing security programs to identify vulnerabilities and threats to networks and architectures.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior strategists and heads of marketing have different pay scales, as shown below.
| Senior Strategist | Head Of Marketing | |
| Average salary | $104,996 | $137,829 |
| Salary range | Between $70,000 And $155,000 | Between $93,000 And $203,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | BP America Inc | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a senior strategist and a head of marketing in terms of educational background:
| Senior Strategist | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior strategists' and heads of marketing' demographics:
| Senior Strategist | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.5% Female, 41.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |