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The differences between senior strategists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior strategist and a marketing lead. Additionally, a senior strategist has an average salary of $104,996, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a senior strategist include digital marketing, client facing and powerpoint. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Senior Strategist | Marketing Lead | |
| Yearly salary | $104,996 | $104,664 |
| Hourly rate | $50.48 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 29,894 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior strategist develops and recommends marketing strategies for an organization. Your role involves motivating and inspiring creative teams and writing insightful and clear briefs. Other duties include developing effective strategic plans, studying clients to better understand their needs and business objectives, and developing and maintaining business relations with general managers, dealer owners, and original equipment manufacturers (OEMs). Additionally, you are responsible for promoting creative services to clients, such as design services and content strategy. You will also be responsible for designing security programs to identify vulnerabilities and threats to networks and architectures.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Senior strategists and marketing leads have different pay scales, as shown below.
| Senior Strategist | Marketing Lead | |
| Average salary | $104,996 | $104,664 |
| Salary range | Between $70,000 And $155,000 | Between $74,000 And $146,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | BP America Inc | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior strategist and a marketing lead in terms of educational background:
| Senior Strategist | Marketing Lead | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior strategists' and marketing leads' demographics:
| Senior Strategist | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.5% Female, 41.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |