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Senior strategist vs marketing manager

The differences between senior strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior strategist and a marketing manager. Additionally, a senior strategist has an average salary of $104,996, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a senior strategist include digital marketing, client facing and powerpoint. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Senior strategist vs marketing manager overview

Senior StrategistMarketing Manager
Yearly salary$104,996$104,550
Hourly rate$50.48$50.26
Growth rate10%10%
Number of jobs29,89489,627
Job satisfaction-3
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a senior strategist do?

A senior strategist develops and recommends marketing strategies for an organization. Your role involves motivating and inspiring creative teams and writing insightful and clear briefs. Other duties include developing effective strategic plans, studying clients to better understand their needs and business objectives, and developing and maintaining business relations with general managers, dealer owners, and original equipment manufacturers (OEMs). Additionally, you are responsible for promoting creative services to clients, such as design services and content strategy. You will also be responsible for designing security programs to identify vulnerabilities and threats to networks and architectures.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Senior strategist vs marketing manager salary

Senior strategists and marketing managers have different pay scales, as shown below.

Senior StrategistMarketing Manager
Average salary$104,996$104,550
Salary rangeBetween $70,000 And $155,000Between $71,000 And $153,000
Highest paying CitySeattle, WAMenlo Park, CA
Highest paying stateNew JerseyCalifornia
Best paying companyBP America IncMeta
Best paying industryTechnologyTechnology

Differences between senior strategist and marketing manager education

There are a few differences between a senior strategist and a marketing manager in terms of educational background:

Senior StrategistMarketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior strategist vs marketing manager demographics

Here are the differences between senior strategists' and marketing managers' demographics:

Senior StrategistMarketing Manager
Average age3939
Gender ratioMale, 58.5% Female, 41.5%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior strategist and marketing manager duties and responsibilities

Senior strategist example responsibilities.

  • Manage a team of three analysts to successfully execute on clients' Facebook marketing goals.
  • Create brand messaging, managing marketing media agency to launch company's first paid social PPC efforts.
  • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
  • Assist with the implementation of CRM system.
  • Copy editing and optimization of content for search / SEO.
  • Create new SEM offerings including development, performance of and training others in SEO.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Senior strategist vs marketing manager skills

Common senior strategist skills
  • Digital Marketing, 13%
  • Client Facing, 9%
  • PowerPoint, 9%
  • Project Management, 8%
  • Client Relationships, 4%
  • Integrated Marketing, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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