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The differences between senior strategists and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior strategist and a merchandising manager. Additionally, a senior strategist has an average salary of $104,996, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a senior strategist include digital marketing, client facing and powerpoint. The most important skills for a merchandising manager are sales floor, POS, and apparel.
| Senior Strategist | Merchandising Manager | |
| Yearly salary | $104,996 | $86,346 |
| Hourly rate | $50.48 | $41.51 |
| Growth rate | 10% | 10% |
| Number of jobs | 29,894 | 268,577 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 65% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior strategist develops and recommends marketing strategies for an organization. Your role involves motivating and inspiring creative teams and writing insightful and clear briefs. Other duties include developing effective strategic plans, studying clients to better understand their needs and business objectives, and developing and maintaining business relations with general managers, dealer owners, and original equipment manufacturers (OEMs). Additionally, you are responsible for promoting creative services to clients, such as design services and content strategy. You will also be responsible for designing security programs to identify vulnerabilities and threats to networks and architectures.
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Senior strategists and merchandising managers have different pay scales, as shown below.
| Senior Strategist | Merchandising Manager | |
| Average salary | $104,996 | $86,346 |
| Salary range | Between $70,000 And $155,000 | Between $64,000 And $116,000 |
| Highest paying City | Seattle, WA | Woonsocket, RI |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | BP America Inc | Roku |
| Best paying industry | Technology | Retail |
There are a few differences between a senior strategist and a merchandising manager in terms of educational background:
| Senior Strategist | Merchandising Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior strategists' and merchandising managers' demographics:
| Senior Strategist | Merchandising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.5% Female, 41.5% | Male, 47.7% Female, 52.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |