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The differences between social media assistants and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media assistant and a marketer. Additionally, a social media assistant has an average salary of $44,134, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Social Media Assistant | Marketer | |
| Yearly salary | $44,134 | $39,944 |
| Hourly rate | $21.22 | $19.20 |
| Growth rate | 19% | 19% |
| Number of jobs | 47,809 | 23,165 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 59% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Social media assistants and marketers have different pay scales, as shown below.
| Social Media Assistant | Marketer | |
| Average salary | $44,134 | $39,944 |
| Salary range | Between $31,000 And $61,000 | Between $18,000 And $86,000 |
| Highest paying City | Egg Harbor, NJ | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Jacobs Engineering Group | Apple |
| Best paying industry | Education | Technology |
There are a few differences between a social media assistant and a marketer in terms of educational background:
| Social Media Assistant | Marketer | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 59% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media assistants' and marketers' demographics:
| Social Media Assistant | Marketer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |