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Social media assistant vs media consultant

The differences between social media assistants and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a media consultant takes usually requires 2-4 years. Additionally, a media consultant has an average salary of $53,443, which is higher than the $44,134 average annual salary of a social media assistant.

The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a media consultant are website development, facebook, and twitter.

Social media assistant vs media consultant overview

Social Media AssistantMedia Consultant
Yearly salary$44,134$53,443
Hourly rate$21.22$25.69
Growth rate19%8%
Number of jobs47,80928,768
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age3742
Years of experience64

What does a social media assistant do?

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Social media assistant vs media consultant salary

Social media assistants and media consultants have different pay scales, as shown below.

Social Media AssistantMedia Consultant
Average salary$44,134$53,443
Salary rangeBetween $31,000 And $61,000Between $32,000 And $89,000
Highest paying CityEgg Harbor, NJWashington, DC
Highest paying stateWashingtonWashington
Best paying companyJacobs Engineering GroupiHeartMedia
Best paying industryEducation-

Differences between social media assistant and media consultant education

There are a few differences between a social media assistant and a media consultant in terms of educational background:

Social Media AssistantMedia Consultant
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Social media assistant vs media consultant demographics

Here are the differences between social media assistants' and media consultants' demographics:

Social Media AssistantMedia Consultant
Average age3742
Gender ratioMale, 28.6% Female, 71.4%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between social media assistant and media consultant duties and responsibilities

Social media assistant example responsibilities.

  • Manage YouTube channel by moderating comments, videos, and messages.
  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Create social media content for PFW using Snapchat and Facebook.
  • Initiate and link own website, instagram, tumble, twitter accounts.
  • Create Pinterest images for new articles
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Social media assistant vs media consultant skills

Common social media assistant skills
  • Facebook, 18%
  • Instagram, 16%
  • Twitter, 14%
  • Photography, 4%
  • Graphic Design, 3%
  • Video Content, 3%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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