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The differences between social media marketers and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketer, becoming a content creator takes usually requires 2-4 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $51,505 average annual salary of a social media marketer.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a content creator are content creation, instagram, and digital content.
| Social Media Marketer | Content Creator | |
| Yearly salary | $51,505 | $61,988 |
| Hourly rate | $24.76 | $29.80 |
| Growth rate | 19% | 13% |
| Number of jobs | 52,486 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Social media marketers and content creators have different pay scales, as shown below.
| Social Media Marketer | Content Creator | |
| Average salary | $51,505 | $61,988 |
| Salary range | Between $36,000 And $71,000 | Between $38,000 And $99,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Internet |
There are a few differences between a social media marketer and a content creator in terms of educational background:
| Social Media Marketer | Content Creator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Harvard University |
Here are the differences between social media marketers' and content creators' demographics:
| Social Media Marketer | Content Creator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |