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The differences between social media marketers and social media assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketer and a social media assistant. Additionally, a social media marketer has an average salary of $51,505, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a social media assistant are facebook, instagram, and twitter.
| Social Media Marketer | Social Media Assistant | |
| Yearly salary | $51,505 | $44,134 |
| Hourly rate | $24.76 | $21.22 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,486 | 47,809 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
Social media marketers and social media assistants have different pay scales, as shown below.
| Social Media Marketer | Social Media Assistant | |
| Average salary | $51,505 | $44,134 |
| Salary range | Between $36,000 And $71,000 | Between $31,000 And $61,000 |
| Highest paying City | - | Egg Harbor, NJ |
| Highest paying state | - | Washington |
| Best paying company | - | Jacobs Engineering Group |
| Best paying industry | - | Education |
There are a few differences between a social media marketer and a social media assistant in terms of educational background:
| Social Media Marketer | Social Media Assistant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketers' and social media assistants' demographics:
| Social Media Marketer | Social Media Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 28.6% Female, 71.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |