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The differences between social media marketers and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketer, becoming a social media strategist takes usually requires 1-2 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $51,505 average annual salary of a social media marketer.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| Social Media Marketer | Social Media Strategist | |
| Yearly salary | $51,505 | $62,339 |
| Hourly rate | $24.76 | $29.97 |
| Growth rate | 19% | 10% |
| Number of jobs | 52,486 | 43,791 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Average age | 37 | 44 |
| Years of experience | 6 | 2 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Social media marketers and social media strategists have different pay scales, as shown below.
| Social Media Marketer | Social Media Strategist | |
| Average salary | $51,505 | $62,339 |
| Salary range | Between $36,000 And $71,000 | Between $41,000 And $94,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Utah |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a social media marketer and a social media strategist in terms of educational background:
| Social Media Marketer | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media marketers' and social media strategists' demographics:
| Social Media Marketer | Social Media Strategist | |
| Average age | 37 | 44 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |