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The differences between social media marketers and web developers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketer, becoming a web developer takes usually requires 2-4 years. Additionally, a web developer has an average salary of $78,975, which is higher than the $51,505 average annual salary of a social media marketer.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a web developer are javascript, html css, and HTML.
| Social Media Marketer | Web Developer | |
| Yearly salary | $51,505 | $78,975 |
| Hourly rate | $24.76 | $37.97 |
| Growth rate | 19% | 13% |
| Number of jobs | 52,486 | 227,881 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A web developer is responsible for designing and maintaining a website to attract customers and direct web traffic. Web developers' duty also includes analyzing software and database to develop new applications. A web developer must have extensive knowledge of programming languages and technology solutions to provide the best web design services for the clients, following their specifications, and submitting projects on or before the deadline. Web developers should have excellent time-management and decision-making skills to do tasks efficiently and accurately.
Social media marketers and web developers have different pay scales, as shown below.
| Social Media Marketer | Web Developer | |
| Average salary | $51,505 | $78,975 |
| Salary range | Between $36,000 And $71,000 | Between $60,000 And $103,000 |
| Highest paying City | - | Bothell, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Professional |
There are a few differences between a social media marketer and a web developer in terms of educational background:
| Social Media Marketer | Web Developer | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Most common major | Communication | Computer Science |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between social media marketers' and web developers' demographics:
| Social Media Marketer | Web Developer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 78.2% Female, 21.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 6.4% Unknown, 6.5% Hispanic or Latino, 12.0% Asian, 15.9% White, 58.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |