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The differences between solutions marketing managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a marketing communications manager. Additionally, a solutions marketing manager has an average salary of $86,971, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Solutions Marketing Manager | Marketing Communications Manager | |
| Yearly salary | $86,971 | $84,146 |
| Hourly rate | $41.81 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Solutions marketing managers and marketing communications managers have different pay scales, as shown below.
| Solutions Marketing Manager | Marketing Communications Manager | |
| Average salary | $86,971 | $84,146 |
| Salary range | Between $64,000 And $117,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Boston Consulting Group |
| Best paying industry | Technology | Finance |
There are a few differences between a solutions marketing manager and a marketing communications manager in terms of educational background:
| Solutions Marketing Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and marketing communications managers' demographics:
| Solutions Marketing Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |