Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between solutions marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a marketing program manager. Additionally, a solutions marketing manager has an average salary of $86,971, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Solutions Marketing Manager | Marketing Program Manager | |
| Yearly salary | $86,971 | $86,807 |
| Hourly rate | $41.81 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Solutions marketing managers and marketing program managers have different pay scales, as shown below.
| Solutions Marketing Manager | Marketing Program Manager | |
| Average salary | $86,971 | $86,807 |
| Salary range | Between $64,000 And $117,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a solutions marketing manager and a marketing program manager in terms of educational background:
| Solutions Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and marketing program managers' demographics:
| Solutions Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |