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Special events coordinator vs marketing & events coordinator

The differences between special events coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a special events coordinator, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a marketing & events coordinator has an average salary of $41,447, which is higher than the $40,063 average annual salary of a special events coordinator.

The top three skills for a special events coordinator include customer service, event planning and press releases. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Special events coordinator vs marketing & events coordinator overview

Special Events CoordinatorMarketing & Events Coordinator
Yearly salary$40,063$41,447
Hourly rate$19.26$19.93
Growth rate18%19%
Number of jobs34,53884,375
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age3837
Years of experience26

What does a special events coordinator do?

A special events coordinator is in charge of organizing and devising plans for an event, even monitoring all progress to ensure everything is running smoothly. They are typically responsible for consulting with clients and understanding the event's purpose, offering a selection of venues and caterers, providing cost estimates, and booking various services such as speakers, equipment, location, photographers, videographers, and other essential factors. Moreover, a special events coordinator manages all processes involved in setting up and down an event, all while maintaining client satisfaction.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Special events coordinator vs marketing & events coordinator salary

Special events coordinators and marketing & events coordinators have different pay scales, as shown below.

Special Events CoordinatorMarketing & Events Coordinator
Average salary$40,063$41,447
Salary rangeBetween $26,000 And $60,000Between $31,000 And $54,000
Highest paying CityNew York, NYJersey City, NJ
Highest paying stateNew JerseyNew Jersey
Best paying companySmithsonian InstitutionA.T. Kearney
Best paying industryEducationStart-up

Differences between special events coordinator and marketing & events coordinator education

There are a few differences between a special events coordinator and a marketing & events coordinator in terms of educational background:

Special Events CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeSan Diego State UniversityUniversity of Georgia

Special events coordinator vs marketing & events coordinator demographics

Here are the differences between special events coordinators' and marketing & events coordinators' demographics:

Special Events CoordinatorMarketing & Events Coordinator
Average age3837
Gender ratioMale, 26.4% Female, 73.6%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 11.3% Unknown, 4.7% Hispanic or Latino, 16.4% Asian, 5.9% White, 61.5% American Indian and Alaska Native, 0.2%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage16%10%

Differences between special events coordinator and marketing & events coordinator duties and responsibilities

Special events coordinator example responsibilities.

  • Work closely with MDA families, volunteers, sponsors and fellow staff to achieve MDA objectives.
  • Maintain business website and manage Facebook account.
  • Manage reservations and priority seating for VIP diners to ensure customer satisfaction and encourage repeat business.
  • Compile programs and PowerPoint presentations for day of event.
  • Check RSVP lines and provide attendee list for day of event.
  • Create promotional flyers, brochures, and PowerPoint presentations for multiple target markets.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Special events coordinator vs marketing & events coordinator skills

Common special events coordinator skills
  • Customer Service, 24%
  • Event Planning, 11%
  • Press Releases, 4%
  • Event Logistics, 4%
  • Event Management, 4%
  • PowerPoint, 3%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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