Store representative vs sales representative

The differences between store representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Store representative vs sales representative overview

	Store Representative	Sales Representative
Yearly salary	$34,092	$56,591
Hourly rate	$16.39	$27.21
Growth rate	-	4%
Number of jobs	97,946	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 54%
Average age	41	47
Years of experience	-	4

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Store representative vs sales representative salary

Store representatives and sales representatives have different pay scales, as shown below.

	Store Representative	Sales Representative
Average salary	$34,092	$56,591
Salary range	Between $22,000 And $51,000	Between $33,000 And $94,000
Highest paying City	-	Boston, MA
Highest paying state	-	Massachusetts
Best paying company	-	Google
Best paying industry	-	Pharmaceutical

Differences between store representative and sales representative education

There are a few differences between a store representative and a sales representative in terms of educational background:

	Store Representative	Sales Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Store representative vs sales representative demographics

Here are the differences between store representatives' and sales representatives' demographics:

	Store Representative	Sales Representative
Average age	41	47
Gender ratio	Male, 47.0% Female, 53.0%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between store representative and sales representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Store representative vs sales representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Store Representative
Store Representative vs Sales Representative

Updated January 8, 2025

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