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Strategic alliances manager vs brand manager

The differences between strategic alliances managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic alliances manager and a brand manager. Additionally, a strategic alliances manager has an average salary of $110,076, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a strategic alliances manager include business development, lead generation and partner relationships. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Strategic alliances manager vs brand manager overview

Strategic Alliances ManagerBrand Manager
Yearly salary$110,076$97,789
Hourly rate$52.92$47.01
Growth rate10%10%
Number of jobs62,450127,429
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a strategic alliances manager do?

A strategic alliances manager is someone who helps a company manage helpful partnerships and find new businesses to work with. Strategic alliances managers are often hired by industries such as technology and pharmaceuticals. The core skills that they should possess to accomplish their job responsibilities include good creative ability and strong organizational and analytical skills. The job's education requirements include a bachelor's or master's degree in business, marketing, management, or a related field.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Strategic alliances manager vs brand manager salary

Strategic alliances managers and brand managers have different pay scales, as shown below.

Strategic Alliances ManagerBrand Manager
Average salary$110,076$97,789
Salary rangeBetween $75,000 And $160,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateCaliforniaRhode Island
Best paying companyZSMeta
Best paying industryTechnologyManufacturing

Differences between strategic alliances manager and brand manager education

There are a few differences between a strategic alliances manager and a brand manager in terms of educational background:

Strategic Alliances ManagerBrand Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategic alliances manager vs brand manager demographics

Here are the differences between strategic alliances managers' and brand managers' demographics:

Strategic Alliances ManagerBrand Manager
Average age3939
Gender ratioMale, 65.6% Female, 34.4%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategic alliances manager and brand manager duties and responsibilities

Strategic alliances manager example responsibilities.

  • Develop and manage joint GTM plans with Intel and NVIDIA.
  • Manage multimedia, graphics, and client commercial independent software vendor (ISV) partnerships with worldwide responsibility.
  • Introduce new product in the SaaS base technology model.
  • Own overall responsibility of client projects in terms of schedule, cost, ROI, specifications, and quality control.
  • Develop and execute strategic business plans and produce to support OEM software partnerships.
  • Establish company sales process criteria, identify marketing opportunities and implement sales CRM program SalesForce.com.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Strategic alliances manager vs brand manager skills

Common strategic alliances manager skills
  • Business Development, 18%
  • Lead Generation, 9%
  • Partner Relationships, 8%
  • Strategic Alliances, 7%
  • Partner Program, 7%
  • Go-To-Market Strategy, 6%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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