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Strategic alliances manager vs marketing director

The differences between strategic alliances managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic alliances manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $110,076 average annual salary of a strategic alliances manager.

The top three skills for a strategic alliances manager include business development, lead generation and partner relationships. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Strategic alliances manager vs marketing director overview

Strategic Alliances ManagerMarketing Director
Yearly salary$110,076$114,906
Hourly rate$52.92$55.24
Growth rate10%10%
Number of jobs62,45093,503
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a strategic alliances manager do?

A strategic alliances manager is someone who helps a company manage helpful partnerships and find new businesses to work with. Strategic alliances managers are often hired by industries such as technology and pharmaceuticals. The core skills that they should possess to accomplish their job responsibilities include good creative ability and strong organizational and analytical skills. The job's education requirements include a bachelor's or master's degree in business, marketing, management, or a related field.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Strategic alliances manager vs marketing director salary

Strategic alliances managers and marketing directors have different pay scales, as shown below.

Strategic Alliances ManagerMarketing Director
Average salary$110,076$114,906
Salary rangeBetween $75,000 And $160,000Between $68,000 And $193,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyZSBrookfield Properties
Best paying industryTechnologyManufacturing

Differences between strategic alliances manager and marketing director education

There are a few differences between a strategic alliances manager and a marketing director in terms of educational background:

Strategic Alliances ManagerMarketing Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategic alliances manager vs marketing director demographics

Here are the differences between strategic alliances managers' and marketing directors' demographics:

Strategic Alliances ManagerMarketing Director
Average age3939
Gender ratioMale, 65.6% Female, 34.4%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategic alliances manager and marketing director duties and responsibilities

Strategic alliances manager example responsibilities.

  • Develop and manage joint GTM plans with Intel and NVIDIA.
  • Manage multimedia, graphics, and client commercial independent software vendor (ISV) partnerships with worldwide responsibility.
  • Introduce new product in the SaaS base technology model.
  • Own overall responsibility of client projects in terms of schedule, cost, ROI, specifications, and quality control.
  • Develop and execute strategic business plans and produce to support OEM software partnerships.
  • Establish company sales process criteria, identify marketing opportunities and implement sales CRM program SalesForce.com.
  • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Strategic alliances manager vs marketing director skills

Common strategic alliances manager skills
  • Business Development, 18%
  • Lead Generation, 9%
  • Partner Relationships, 8%
  • Strategic Alliances, 7%
  • Partner Program, 7%
  • Go-To-Market Strategy, 6%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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