Strategic marketing consultant vs marketing administrator

The differences between strategic marketing consultants and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategic marketing consultant, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Strategic marketing consultant vs marketing administrator overview

	Strategic Marketing Consultant	Marketing Administrator
Yearly salary	$97,347	$68,147
Hourly rate	$46.80	$32.76
Growth rate	10%	19%
Number of jobs	102,723	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Average age	39	37
Years of experience	10	6

What does a strategic marketing consultant do?

A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Strategic marketing consultant vs marketing administrator salary

Strategic marketing consultants and marketing administrators have different pay scales, as shown below.

	Strategic Marketing Consultant	Marketing Administrator
Average salary	$97,347	$68,147
Salary range	Between $55,000 And $172,000	Between $46,000 And $99,000
Highest paying City	-	Dover, DE
Highest paying state	-	Alaska
Best paying company	-	Fox News
Best paying industry	-	Finance

Differences between strategic marketing consultant and marketing administrator education

There are a few differences between a strategic marketing consultant and a marketing administrator in terms of educational background:

	Strategic Marketing Consultant	Marketing Administrator
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Strategic marketing consultant vs marketing administrator demographics

Here are the differences between strategic marketing consultants' and marketing administrators' demographics:

	Strategic Marketing Consultant	Marketing Administrator
Average age	39	37
Gender ratio	Male, 50.7% Female, 49.3%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between strategic marketing consultant and marketing administrator duties and responsibilities

Strategic marketing consultant example responsibilities.

Develop and manage ROI tracking for establish marketing campaigns.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Create and implement customized CRM software for the use of the sales department.
Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Strategic marketing consultant vs marketing administrator skills

Common strategic marketing consultant skills

CRM, 10%
ROI, 8%
Digital Marketing, 8%
Competitive Landscape, 8%
Business Strategy, 8%
Market Research, 5%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Strategic Marketing Consultant vs Marketing Administrator

Updated January 8, 2025

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