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The differences between strategic marketing consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a marketing executive. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Strategic Marketing Consultant | Marketing Executive | |
| Yearly salary | $97,347 | $73,499 |
| Hourly rate | $46.80 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,723 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Strategic marketing consultants and marketing executives have different pay scales, as shown below.
| Strategic Marketing Consultant | Marketing Executive | |
| Average salary | $97,347 | $73,499 |
| Salary range | Between $55,000 And $172,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between a strategic marketing consultant and a marketing executive in terms of educational background:
| Strategic Marketing Consultant | Marketing Executive | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and marketing executives' demographics:
| Strategic Marketing Consultant | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |