Strategic marketing consultant vs marketing strategist

The differences between strategic marketing consultants and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a marketing strategist. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Strategic marketing consultant vs marketing strategist overview

	Strategic Marketing Consultant	Marketing Strategist
Yearly salary	$97,347	$80,033
Hourly rate	$46.80	$38.48
Growth rate	10%	10%
Number of jobs	102,723	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a strategic marketing consultant do?

A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Strategic marketing consultant vs marketing strategist salary

Strategic marketing consultants and marketing strategists have different pay scales, as shown below.

	Strategic Marketing Consultant	Marketing Strategist
Average salary	$97,347	$80,033
Salary range	Between $55,000 And $172,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between strategic marketing consultant and marketing strategist education

There are a few differences between a strategic marketing consultant and a marketing strategist in terms of educational background:

	Strategic Marketing Consultant	Marketing Strategist
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Strategic marketing consultant vs marketing strategist demographics

Here are the differences between strategic marketing consultants' and marketing strategists' demographics:

	Strategic Marketing Consultant	Marketing Strategist
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between strategic marketing consultant and marketing strategist duties and responsibilities

Strategic marketing consultant example responsibilities.

Develop and manage ROI tracking for establish marketing campaigns.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Create and implement customized CRM software for the use of the sales department.
Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Strategic marketing consultant vs marketing strategist skills

Common strategic marketing consultant skills

CRM, 10%
ROI, 8%
Digital Marketing, 8%
Competitive Landscape, 8%
Business Strategy, 8%
Market Research, 5%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Strategic Marketing Consultant
Strategic Marketing Consultant vs Marketing Strategist

Updated January 8, 2025

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