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The differences between strategic marketing consultants and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a sales and marketing consultant. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Strategic Marketing Consultant | Sales And Marketing Consultant | |
| Yearly salary | $97,347 | $55,455 |
| Hourly rate | $46.80 | $26.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,723 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Strategic marketing consultants and sales and marketing consultants have different pay scales, as shown below.
| Strategic Marketing Consultant | Sales And Marketing Consultant | |
| Average salary | $97,347 | $55,455 |
| Salary range | Between $55,000 And $172,000 | Between $33,000 And $91,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a strategic marketing consultant and a sales and marketing consultant in terms of educational background:
| Strategic Marketing Consultant | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and sales and marketing consultants' demographics:
| Strategic Marketing Consultant | Sales And Marketing Consultant | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |