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The differences between strategic marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a marketing program manager. Additionally, a strategic marketing manager has an average salary of $93,899, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Strategic Marketing Manager | Marketing Program Manager | |
| Yearly salary | $93,899 | $86,807 |
| Hourly rate | $45.14 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Strategic marketing managers and marketing program managers have different pay scales, as shown below.
| Strategic Marketing Manager | Marketing Program Manager | |
| Average salary | $93,899 | $86,807 |
| Salary range | Between $69,000 And $126,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Palo Alto Networks | Meta |
| Best paying industry | Health Care | Transportation |
There are a few differences between a strategic marketing manager and a marketing program manager in terms of educational background:
| Strategic Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and marketing program managers' demographics:
| Strategic Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |