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The differences between trade marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a marketing program manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Trade Marketing Manager | Marketing Program Manager | |
| Yearly salary | $100,451 | $86,807 |
| Hourly rate | $48.29 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Trade marketing managers and marketing program managers have different pay scales, as shown below.
| Trade Marketing Manager | Marketing Program Manager | |
| Average salary | $100,451 | $86,807 |
| Salary range | Between $72,000 And $139,000 | Between $64,000 And $116,000 |
| Highest paying City | Austin, TX | San Francisco, CA |
| Highest paying state | Texas | California |
| Best paying company | Bunge | Meta |
| Best paying industry | Manufacturing | Transportation |
There are a few differences between a trade marketing manager and a marketing program manager in terms of educational background:
| Trade Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and marketing program managers' demographics:
| Trade Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |