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The differences between trade marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $100,451 average annual salary of a trade marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Trade Marketing Manager | Senior Manager Of Marketing | |
| Yearly salary | $100,451 | $118,350 |
| Hourly rate | $48.29 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Trade marketing managers and senior managers of marketing have different pay scales, as shown below.
| Trade Marketing Manager | Senior Manager Of Marketing | |
| Average salary | $100,451 | $118,350 |
| Salary range | Between $72,000 And $139,000 | Between $92,000 And $151,000 |
| Highest paying City | Austin, TX | San Francisco, CA |
| Highest paying state | Texas | California |
| Best paying company | Bunge | Roku |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a senior manager of marketing in terms of educational background:
| Trade Marketing Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and senior managers of marketing' demographics:
| Trade Marketing Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |