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The differences between user experience managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a user experience manager and a brand manager. Additionally, a user experience manager has an average salary of $115,443, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a user experience manager include user experience, sketch and user research. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| User Experience Manager | Brand Manager | |
| Yearly salary | $115,443 | $97,789 |
| Hourly rate | $55.50 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 59,745 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A user experience manager's role is to oversee the processes and the workforce involved in creating and designing web-based platforms or applications, ensuring all aspects are user-friendly and easy to navigate. Moreover, most of the user experience manager's responsibilities revolve around crafting strategies and systems, coordinating all personnel involved in web development, recommending guidelines and improvements to make platforms more user-friendly, and producing progress reports. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
User experience managers and brand managers have different pay scales, as shown below.
| User Experience Manager | Brand Manager | |
| Average salary | $115,443 | $97,789 |
| Salary range | Between $69,000 And $190,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Insurance | Manufacturing |
There are a few differences between a user experience manager and a brand manager in terms of educational background:
| User Experience Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between user experience managers' and brand managers' demographics:
| User Experience Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.1% Female, 40.9% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |