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The differences between user experience managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a user experience manager and a marketing director. Additionally, a user experience manager has an average salary of $115,443, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a user experience manager include user experience, sketch and user research. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| User Experience Manager | Marketing Director | |
| Yearly salary | $115,443 | $114,906 |
| Hourly rate | $55.50 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 59,745 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A user experience manager's role is to oversee the processes and the workforce involved in creating and designing web-based platforms or applications, ensuring all aspects are user-friendly and easy to navigate. Moreover, most of the user experience manager's responsibilities revolve around crafting strategies and systems, coordinating all personnel involved in web development, recommending guidelines and improvements to make platforms more user-friendly, and producing progress reports. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
User experience managers and marketing directors have different pay scales, as shown below.
| User Experience Manager | Marketing Director | |
| Average salary | $115,443 | $114,906 |
| Salary range | Between $69,000 And $190,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Brookfield Properties |
| Best paying industry | Insurance | Manufacturing |
There are a few differences between a user experience manager and a marketing director in terms of educational background:
| User Experience Manager | Marketing Director | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 76% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between user experience managers' and marketing directors' demographics:
| User Experience Manager | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.1% Female, 40.9% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |