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User experience manager vs marketing director

The differences between user experience managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a user experience manager and a marketing director. Additionally, a user experience manager has an average salary of $115,443, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a user experience manager include user experience, sketch and user research. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

User experience manager vs marketing director overview

User Experience ManagerMarketing Director
Yearly salary$115,443$114,906
Hourly rate$55.50$55.24
Growth rate10%10%
Number of jobs59,74593,503
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a user experience manager do?

A user experience manager's role is to oversee the processes and the workforce involved in creating and designing web-based platforms or applications, ensuring all aspects are user-friendly and easy to navigate. Moreover, most of the user experience manager's responsibilities revolve around crafting strategies and systems, coordinating all personnel involved in web development, recommending guidelines and improvements to make platforms more user-friendly, and producing progress reports. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

User experience manager vs marketing director salary

User experience managers and marketing directors have different pay scales, as shown below.

User Experience ManagerMarketing Director
Average salary$115,443$114,906
Salary rangeBetween $69,000 And $190,000Between $68,000 And $193,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaBrookfield Properties
Best paying industryInsuranceManufacturing

Differences between user experience manager and marketing director education

There are a few differences between a user experience manager and a marketing director in terms of educational background:

User Experience ManagerMarketing Director
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

User experience manager vs marketing director demographics

Here are the differences between user experience managers' and marketing directors' demographics:

User Experience ManagerMarketing Director
Average age3939
Gender ratioMale, 59.1% Female, 40.9%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between user experience manager and marketing director duties and responsibilities

User experience manager example responsibilities.

  • Apply AngularJS to achieve front-end MVC.
  • Lead the planning, brainstorming, and execution of the Hayneedle brand launch.
  • Authore specifications and A/B test plans, design, optimize and manage features to release.
  • Create custom web application (from UI to back office admin) for OperaDC, which enable it to manage events.
  • Lead all UX endeavors including usability testing, wireframing, and prototyping for all projects.
  • Work primarily in Photoshop and Visio.
  • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

User experience manager vs marketing director skills

Common user experience manager skills
  • User Experience, 11%
  • Sketch, 9%
  • User Research, 7%
  • UI, 6%
  • Customer Service, 4%
  • Wireframes, 4%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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