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User experience manager vs marketing manager

The differences between user experience managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a user experience manager and a marketing manager. Additionally, a user experience manager has an average salary of $115,443, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a user experience manager include user experience, sketch and user research. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

User experience manager vs marketing manager overview

User Experience ManagerMarketing Manager
Yearly salary$115,443$104,550
Hourly rate$55.50$50.26
Growth rate10%10%
Number of jobs59,74589,627
Job satisfaction-3
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a user experience manager do?

A user experience manager's role is to oversee the processes and the workforce involved in creating and designing web-based platforms or applications, ensuring all aspects are user-friendly and easy to navigate. Moreover, most of the user experience manager's responsibilities revolve around crafting strategies and systems, coordinating all personnel involved in web development, recommending guidelines and improvements to make platforms more user-friendly, and producing progress reports. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

User experience manager vs marketing manager salary

User experience managers and marketing managers have different pay scales, as shown below.

User Experience ManagerMarketing Manager
Average salary$115,443$104,550
Salary rangeBetween $69,000 And $190,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryInsuranceTechnology

Differences between user experience manager and marketing manager education

There are a few differences between a user experience manager and a marketing manager in terms of educational background:

User Experience ManagerMarketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

User experience manager vs marketing manager demographics

Here are the differences between user experience managers' and marketing managers' demographics:

User Experience ManagerMarketing Manager
Average age3939
Gender ratioMale, 59.1% Female, 40.9%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between user experience manager and marketing manager duties and responsibilities

User experience manager example responsibilities.

  • Apply AngularJS to achieve front-end MVC.
  • Lead the planning, brainstorming, and execution of the Hayneedle brand launch.
  • Authore specifications and A/B test plans, design, optimize and manage features to release.
  • Create custom web application (from UI to back office admin) for OperaDC, which enable it to manage events.
  • Lead all UX endeavors including usability testing, wireframing, and prototyping for all projects.
  • Work primarily in Photoshop and Visio.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

User experience manager vs marketing manager skills

Common user experience manager skills
  • User Experience, 11%
  • Sketch, 9%
  • User Research, 7%
  • UI, 6%
  • Customer Service, 4%
  • Wireframes, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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