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The differences between vice presidents, merchandising and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a vice president, merchandising, becoming a merchandising manager takes usually requires 8-10 years. Additionally, a vice president, merchandising has an average salary of $194,178, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a vice president, merchandising include apparel, sales growth and gross margin. The most important skills for a merchandising manager are sales floor, POS, and apparel.
| Vice President, Merchandising | Merchandising Manager | |
| Yearly salary | $194,178 | $86,346 |
| Hourly rate | $93.35 | $41.51 |
| Growth rate | 6% | 10% |
| Number of jobs | 42,803 | 268,577 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 65% |
| Average age | 44 | 39 |
| Years of experience | 6 | 10 |
Merchandising is everything that happens from when a product is delivered to a retail store to when a shopper buys it from the shelf. A vice president of merchandising promotes the services and products of their company at events like exhibits, concerts, or retail outlets. They are tasked with creating plans for the introduction and promotion of new products based on customer research. Also, they analyze market trends and observe the behavior of competitors to develop strategies for product promotion.
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Vice presidents, merchandising and merchandising managers have different pay scales, as shown below.
| Vice President, Merchandising | Merchandising Manager | |
| Average salary | $194,178 | $86,346 |
| Salary range | Between $131,000 And $286,000 | Between $64,000 And $116,000 |
| Highest paying City | Seattle, WA | Woonsocket, RI |
| Highest paying state | Alaska | Rhode Island |
| Best paying company | Altar'd State | Roku |
| Best paying industry | Retail | Retail |
There are a few differences between a vice president, merchandising and a merchandising manager in terms of educational background:
| Vice President, Merchandising | Merchandising Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between vice presidents, merchandising' and merchandising managers' demographics:
| Vice President, Merchandising | Merchandising Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 65.0% Female, 35.0% | Male, 47.7% Female, 52.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |