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The differences between vice presidents, merchandising and vice presidents of marketing & communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a vice president, merchandising, becoming a vice president of marketing & communications takes usually requires 8-10 years. Additionally, a vice president, merchandising has an average salary of $194,178, which is higher than the $156,841 average annual salary of a vice president of marketing & communications.
The top three skills for a vice president, merchandising include apparel, sales growth and gross margin. The most important skills for a vice president of marketing & communications are digital marketing, communications strategy, and marketing campaigns.
| Vice President, Merchandising | Vice President Of Marketing & Communications | |
| Yearly salary | $194,178 | $156,841 |
| Hourly rate | $93.35 | $75.40 |
| Growth rate | 6% | 10% |
| Number of jobs | 42,803 | 120,013 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 44 | 39 |
| Years of experience | 6 | 10 |
Merchandising is everything that happens from when a product is delivered to a retail store to when a shopper buys it from the shelf. A vice president of merchandising promotes the services and products of their company at events like exhibits, concerts, or retail outlets. They are tasked with creating plans for the introduction and promotion of new products based on customer research. Also, they analyze market trends and observe the behavior of competitors to develop strategies for product promotion.
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
Vice presidents, merchandising and vice presidents of marketing & communications have different pay scales, as shown below.
| Vice President, Merchandising | Vice President Of Marketing & Communications | |
| Average salary | $194,178 | $156,841 |
| Salary range | Between $131,000 And $286,000 | Between $102,000 And $240,000 |
| Highest paying City | Seattle, WA | Alameda, CA |
| Highest paying state | Alaska | North Dakota |
| Best paying company | Altar'd State | SACH S.A. |
| Best paying industry | Retail | Real Estate |
There are a few differences between a vice president, merchandising and a vice president of marketing & communications in terms of educational background:
| Vice President, Merchandising | Vice President Of Marketing & Communications | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between vice presidents, merchandising' and vice presidents of marketing & communications' demographics:
| Vice President, Merchandising | Vice President Of Marketing & Communications | |
| Average age | 44 | 39 |
| Gender ratio | Male, 65.0% Female, 35.0% | Male, 53.0% Female, 47.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |