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The differences between vice presidents, merchandising and vice presidents product development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a vice president, merchandising, becoming a vice president product development takes usually requires 8-10 years. Additionally, a vice president, merchandising has an average salary of $194,178, which is higher than the $168,835 average annual salary of a vice president product development.
The top three skills for a vice president, merchandising include apparel, sales growth and gross margin. The most important skills for a vice president product development are product development, R, and analytics.
| Vice President, Merchandising | Vice President Product Development | |
| Yearly salary | $194,178 | $168,835 |
| Hourly rate | $93.35 | $81.17 |
| Growth rate | 6% | 10% |
| Number of jobs | 42,803 | 180,783 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 71% |
| Average age | 44 | 39 |
| Years of experience | 6 | 10 |
Merchandising is everything that happens from when a product is delivered to a retail store to when a shopper buys it from the shelf. A vice president of merchandising promotes the services and products of their company at events like exhibits, concerts, or retail outlets. They are tasked with creating plans for the introduction and promotion of new products based on customer research. Also, they analyze market trends and observe the behavior of competitors to develop strategies for product promotion.
A vice president for product development is responsible for leading the product development team in the execution of development activities to enhance the product's brand image in the market and achieve the sales performance target. Vice presidents for product development monitor the product development techniques from the conceptualization to the final execution and market release. They also handle the budget and resource allocation to support product development operations, ensuring that the outputs meet the quality standards and timetables.
Vice presidents, merchandising and vice presidents product development have different pay scales, as shown below.
| Vice President, Merchandising | Vice President Product Development | |
| Average salary | $194,178 | $168,835 |
| Salary range | Between $131,000 And $286,000 | Between $109,000 And $259,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Alaska | Washington |
| Best paying company | Altar'd State | |
| Best paying industry | Retail | Technology |
There are a few differences between a vice president, merchandising and a vice president product development in terms of educational background:
| Vice President, Merchandising | Vice President Product Development | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between vice presidents, merchandising' and vice presidents product development' demographics:
| Vice President, Merchandising | Vice President Product Development | |
| Average age | 44 | 39 |
| Gender ratio | Male, 65.0% Female, 35.0% | Male, 78.1% Female, 21.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |