Post job

Vice president, merchandising vs vice president product development

The differences between vice presidents, merchandising and vice presidents product development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a vice president, merchandising, becoming a vice president product development takes usually requires 8-10 years. Additionally, a vice president, merchandising has an average salary of $194,178, which is higher than the $168,835 average annual salary of a vice president product development.

The top three skills for a vice president, merchandising include apparel, sales growth and gross margin. The most important skills for a vice president product development are product development, R, and analytics.

Vice president, merchandising vs vice president product development overview

Vice President, MerchandisingVice President Product Development
Yearly salary$194,178$168,835
Hourly rate$93.35$81.17
Growth rate6%10%
Number of jobs42,803180,783
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 71%
Average age4439
Years of experience610

What does a vice president, merchandising do?

Merchandising is everything that happens from when a product is delivered to a retail store to when a shopper buys it from the shelf. A vice president of merchandising promotes the services and products of their company at events like exhibits, concerts, or retail outlets. They are tasked with creating plans for the introduction and promotion of new products based on customer research. Also, they analyze market trends and observe the behavior of competitors to develop strategies for product promotion.

What does a vice president product development do?

A vice president for product development is responsible for leading the product development team in the execution of development activities to enhance the product's brand image in the market and achieve the sales performance target. Vice presidents for product development monitor the product development techniques from the conceptualization to the final execution and market release. They also handle the budget and resource allocation to support product development operations, ensuring that the outputs meet the quality standards and timetables.

Vice president, merchandising vs vice president product development salary

Vice presidents, merchandising and vice presidents product development have different pay scales, as shown below.

Vice President, MerchandisingVice President Product Development
Average salary$194,178$168,835
Salary rangeBetween $131,000 And $286,000Between $109,000 And $259,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateAlaskaWashington
Best paying companyAltar'd StateGoogle
Best paying industryRetailTechnology

Differences between vice president, merchandising and vice president product development education

There are a few differences between a vice president, merchandising and a vice president product development in terms of educational background:

Vice President, MerchandisingVice President Product Development
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Vice president, merchandising vs vice president product development demographics

Here are the differences between vice presidents, merchandising' and vice presidents product development' demographics:

Vice President, MerchandisingVice President Product Development
Average age4439
Gender ratioMale, 65.0% Female, 35.0%Male, 78.1% Female, 21.9%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, merchandising and vice president product development duties and responsibilities

Vice president, merchandising example responsibilities.

  • Drive replenishment through vigilant maintenance of key in-store metrics to drive POS performance and achieve Tandy corporate financial plans.
  • Lead commercial operations including structuring and closing strategic partnerships and building a unique business intelligence platform for the healthcare industry.
  • Negotiate major telecommunications and B2B e-commerce programs netting $6.3 million run rate savings.
  • Direct marketing, merchandising and advertising functions for e-commerce business.
  • Conduct product performance reviews focuse on mix optimization and inventory ROI.
  • Facilitate consensus on in-store presentation that supports company initiatives and ROI.
  • Show more

Vice president product development example responsibilities.

  • Define and manage the release of the Microsoft .NET interoperability product line for webMethods Java platforms.
  • Manage all digital marketing activities including SEO, PPC, social media, email, website strategy.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Develop product development process, using scrum techniques that enable consistent performance improvements.
  • Move the team to agile scrum.
  • Re-Design and launch new corporate website, introducing update content, improve navigation, enhance SEO strategies.
  • Show more

Vice president, merchandising vs vice president product development skills

Common vice president, merchandising skills
  • Apparel, 8%
  • Sales Growth, 7%
  • Gross Margin, 6%
  • Product Development, 6%
  • Direct Reports, 5%
  • Product Assortment, 4%
Common vice president product development skills
  • Product Development, 14%
  • R, 6%
  • Analytics, 6%
  • Product Management, 6%
  • Project Management, 6%
  • Business Development, 5%

Browse executive management jobs