Account executive lead vs advertising account executive

The differences between account executive leads and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive lead has an average salary of $91,145, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an account executive lead include digital marketing, client facing and CRM. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Account executive lead vs advertising account executive overview

	Account Executive Lead	Advertising Account Executive
Yearly salary	$91,145	$62,123
Hourly rate	$43.82	$29.87
Growth rate	5%	-8%
Number of jobs	121,821	117,707
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	44	44
Years of experience	-	4

Account executive lead vs advertising account executive salary

Account executive leads and advertising account executives have different pay scales, as shown below.

	Account Executive Lead	Advertising Account Executive
Average salary	$91,145	$62,123
Salary range	Between $55,000 And $150,000	Between $44,000 And $87,000
Highest paying City	-	Redding, CA
Highest paying state	-	California
Best paying company	-	Microsoft
Best paying industry	-	Telecommunication

Differences between account executive lead and advertising account executive education

There are a few differences between an account executive lead and an advertising account executive in terms of educational background:

	Account Executive Lead	Advertising Account Executive
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Account executive lead vs advertising account executive demographics

Here are the differences between account executive leads' and advertising account executives' demographics:

	Account Executive Lead	Advertising Account Executive
Average age	44	44
Gender ratio	Male, 57.9% Female, 42.1%	Male, 41.4% Female, 58.6%
Race ratio	Black or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	5%	10%

Differences between account executive lead and advertising account executive duties and responsibilities

Account executive lead example responsibilities.

Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
Design and implement strategic marketing promotions which result in increase ROI for sponsors.
Articulate value proposition and ROI in driving sales for business continuity, disaster recovery, database administration and applications management solutions.
Identify revenue growth and cost-saving opportunities, executing tactics and optimizing PPC programs using bid management and analytics tools.

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Account executive lead vs advertising account executive skills

Common account executive lead skills

Digital Marketing, 10%
Client Facing, 10%
CRM, 9%
Account Executives, 9%
Business Development, 8%
Account Management, 7%

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

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Account Executive Lead
Account Executive Lead vs Advertising Account Executive

Updated January 8, 2025

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