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Account executive lead vs marketing account executive

The differences between account executive leads and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive lead has an average salary of $91,145, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an account executive lead include digital marketing, client facing and CRM. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Account executive lead vs marketing account executive overview

Account Executive LeadMarketing Account Executive
Yearly salary$91,145$52,986
Hourly rate$43.82$25.47
Growth rate5%10%
Number of jobs121,821188,195
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age4439
Years of experience-10

Account executive lead vs marketing account executive salary

Account executive leads and marketing account executives have different pay scales, as shown below.

Account Executive LeadMarketing Account Executive
Average salary$91,145$52,986
Salary rangeBetween $55,000 And $150,000Between $36,000 And $75,000
Highest paying City-Reston, VA
Highest paying state-Virginia
Best paying company-Google
Best paying industry-Finance

Differences between account executive lead and marketing account executive education

There are a few differences between an account executive lead and a marketing account executive in terms of educational background:

Account Executive LeadMarketing Account Executive
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Account executive lead vs marketing account executive demographics

Here are the differences between account executive leads' and marketing account executives' demographics:

Account Executive LeadMarketing Account Executive
Average age4439
Gender ratioMale, 57.9% Female, 42.1%Male, 45.1% Female, 54.9%
Race ratioBlack or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage5%10%

Differences between account executive lead and marketing account executive duties and responsibilities

Account executive lead example responsibilities.

  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Design and implement strategic marketing promotions which result in increase ROI for sponsors.
  • Articulate value proposition and ROI in driving sales for business continuity, disaster recovery, database administration and applications management solutions.
  • Identify revenue growth and cost-saving opportunities, executing tactics and optimizing PPC programs using bid management and analytics tools.

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Account executive lead vs marketing account executive skills

Common account executive lead skills
  • Digital Marketing, 10%
  • Client Facing, 10%
  • CRM, 9%
  • Account Executives, 9%
  • Business Development, 8%
  • Account Management, 7%
Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%