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The differences between account managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an account manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, an account manager has an average salary of $68,535, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an account manager include customer service, account management and healthcare. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Account Manager | Marketing Account Manager | |
| Yearly salary | $68,535 | $67,983 |
| Hourly rate | $32.95 | $32.68 |
| Growth rate | 5% | 10% |
| Number of jobs | 152,261 | 163,297 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Account managers and marketing account managers have different pay scales, as shown below.
| Account Manager | Marketing Account Manager | |
| Average salary | $68,535 | $67,983 |
| Salary range | Between $42,000 And $110,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | NVIDIA | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between an account manager and a marketing account manager in terms of educational background:
| Account Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between account managers' and marketing account managers' demographics:
| Account Manager | Marketing Account Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |