Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between account planners and business development account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account planner, becoming a business development account manager takes usually requires 6-8 years. Additionally, a business development account manager has an average salary of $99,209, which is higher than the $71,823 average annual salary of an account planner.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a business development account manager are business development, customer service, and customer relationships.
| Account Planner | Business Development Account Manager | |
| Yearly salary | $71,823 | $99,209 |
| Hourly rate | $34.53 | $47.70 |
| Growth rate | 19% | 5% |
| Number of jobs | 82,798 | 222,573 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 46 |
| Years of experience | 6 | 8 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A business development account manager is in charge of developing strategies to identify new business and client opportunities, ensuring sales growth and customer satisfaction. They typically perform research and analysis to gather data, coordinate with analysts and experts, produce sales and progress reports, and maintain records of all transactions. Furthermore, a business development account manager must build positive relationships with clients and secure sales by reaching out to customers through calls, correspondence, or appointments. They may offer products and services, process payments, and handle inquiries or concerns.
Account planners and business development account managers have different pay scales, as shown below.
| Account Planner | Business Development Account Manager | |
| Average salary | $71,823 | $99,209 |
| Salary range | Between $48,000 And $107,000 | Between $57,000 And $170,000 |
| Highest paying City | Harrison, NY | San Francisco, CA |
| Highest paying state | Delaware | New Hampshire |
| Best paying company | Meta | |
| Best paying industry | Professional | - |
There are a few differences between an account planner and a business development account manager in terms of educational background:
| Account Planner | Business Development Account Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between account planners' and business development account managers' demographics:
| Account Planner | Business Development Account Manager | |
| Average age | 37 | 46 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 62.4% Female, 37.6% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |