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The differences between account planners and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a marketing analyst. Additionally, an account planner has an average salary of $71,823, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Account Planner | Marketing Analyst | |
| Yearly salary | $71,823 | $59,380 |
| Hourly rate | $34.53 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Account planners and marketing analysts have different pay scales, as shown below.
| Account Planner | Marketing Analyst | |
| Average salary | $71,823 | $59,380 |
| Salary range | Between $48,000 And $107,000 | Between $41,000 And $84,000 |
| Highest paying City | Harrison, NY | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | |
| Best paying industry | Professional | Finance |
There are a few differences between an account planner and a marketing analyst in terms of educational background:
| Account Planner | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and marketing analysts' demographics:
| Account Planner | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |