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The differences between account planners and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a research analyst. Additionally, an account planner has an average salary of $71,823, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Account Planner | Research Analyst | |
| Yearly salary | $71,823 | $70,232 |
| Hourly rate | $34.53 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Account planners and research analysts have different pay scales, as shown below.
| Account Planner | Research Analyst | |
| Average salary | $71,823 | $70,232 |
| Salary range | Between $48,000 And $107,000 | Between $45,000 And $107,000 |
| Highest paying City | Harrison, NY | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | The Citadel | |
| Best paying industry | Professional | Finance |
There are a few differences between an account planner and a research analyst in terms of educational background:
| Account Planner | Research Analyst | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and research analysts' demographics:
| Account Planner | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |