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The differences between advertising managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a brand manager takes usually requires 8-10 years. Additionally, a brand manager has an average salary of $97,789, which is higher than the $93,050 average annual salary of an advertising manager.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Advertising Manager | Brand Manager | |
| Yearly salary | $93,050 | $97,789 |
| Hourly rate | $44.74 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,083 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Advertising managers and brand managers have different pay scales, as shown below.
| Advertising Manager | Brand Manager | |
| Average salary | $93,050 | $97,789 |
| Salary range | Between $61,000 And $141,000 | Between $72,000 And $131,000 |
| Highest paying City | Burlingame, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Nevada | Rhode Island |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Manufacturing |
There are a few differences between an advertising manager and a brand manager in terms of educational background:
| Advertising Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and brand managers' demographics:
| Advertising Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |