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The differences between advertising managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $93,050 average annual salary of an advertising manager.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Advertising Manager | Marketing Manager | |
| Yearly salary | $93,050 | $104,550 |
| Hourly rate | $44.74 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,083 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Advertising managers and marketing managers have different pay scales, as shown below.
| Advertising Manager | Marketing Manager | |
| Average salary | $93,050 | $104,550 |
| Salary range | Between $61,000 And $141,000 | Between $71,000 And $153,000 |
| Highest paying City | Burlingame, CA | Menlo Park, CA |
| Highest paying state | Nevada | California |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an advertising manager and a marketing manager in terms of educational background:
| Advertising Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and marketing managers' demographics:
| Advertising Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |