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The differences between advertising managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a marketing manager/project manager takes usually requires 8-10 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Advertising Manager | Marketing Manager/Project Manager | |
| Yearly salary | $93,050 | $78,368 |
| Hourly rate | $44.74 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,083 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Advertising managers and marketing manager/project managers have different pay scales, as shown below.
| Advertising Manager | Marketing Manager/Project Manager | |
| Average salary | $93,050 | $78,368 |
| Salary range | Between $61,000 And $141,000 | Between $56,000 And $109,000 |
| Highest paying City | Burlingame, CA | Carson City, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an advertising manager and a marketing manager/project manager in terms of educational background:
| Advertising Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and marketing manager/project managers' demographics:
| Advertising Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |