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Alliance manager vs strategic accounts manager

The differences between alliance managers and strategic accounts managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an alliance manager, becoming a strategic accounts manager takes usually requires 6-8 years. Additionally, an alliance manager has an average salary of $141,424, which is higher than the $83,574 average annual salary of a strategic accounts manager.

The top three skills for an alliance manager include cloud, business development and business plan. The most important skills for a strategic accounts manager are account management, healthcare, and customer service.

Alliance manager vs strategic accounts manager overview

Alliance ManagerStrategic Accounts Manager
Yearly salary$141,424$83,574
Hourly rate$67.99$40.18
Growth rate10%5%
Number of jobs107,812141,224
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Average age3946
Years of experience108

What does an alliance manager do?

An alliance manager helps the company grow and expand by establishing connections with other stakeholders and partners. The alliance manager aims to solidify relationships to ensure the continued long-term benefits of the company. The alliance manager needs to be highly versatile, engage in conversation with different people, and have strong communication and interpersonal skills. An alliance manager is essential for a large company that needs high-level cooperation between managers, stakeholders, and partners.

What does a strategic accounts manager do?

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

Alliance manager vs strategic accounts manager salary

Alliance managers and strategic accounts managers have different pay scales, as shown below.

Alliance ManagerStrategic Accounts Manager
Average salary$141,424$83,574
Salary rangeBetween $100,000 And $198,000Between $51,000 And $135,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyOktaVMware
Best paying industryTechnologyTechnology

Differences between alliance manager and strategic accounts manager education

There are a few differences between an alliance manager and a strategic accounts manager in terms of educational background:

Alliance ManagerStrategic Accounts Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Alliance manager vs strategic accounts manager demographics

Here are the differences between alliance managers' and strategic accounts managers' demographics:

Alliance ManagerStrategic Accounts Manager
Average age3946
Gender ratioMale, 65.5% Female, 34.5%Male, 68.2% Female, 31.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between alliance manager and strategic accounts manager duties and responsibilities

Alliance manager example responsibilities.

  • Manage vendor certification process for certain vendors; attain certifications for Cisco, IBM and VMWare among others.
  • Lead the integration and GTM for solutions develop jointly with EMC's leading technology partners.
  • Manage the strategic business relationship for the WWLP and OEM segments to ensure sales readiness for the business.
  • Manage company intellectual portfolio and develop key relationships with vendors and clients including leading global technology companies.
  • Develop and execute go-to-market strategy for SI and ISV alliance partners.
  • Educate IBM and ISV sales teams on unique value of partnership.
  • Show more

Strategic accounts manager example responsibilities.

  • Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
  • Employ sales processes using SalesForce CRM tool.
  • Maintain client schedules and records within SalesForce to keep campaigns on track.
  • Increase ACR revenues by cross-selling products and services and ensuring client retention.
  • Provide web demonstrations (GoToMeeting, WebEx) of on demand SaaS printing-marketplace solution.
  • Support infrastructure and sales teams to meet technical, administration, and special support requirements.
  • Show more

Alliance manager vs strategic accounts manager skills

Common alliance manager skills
  • Cloud, 12%
  • Business Development, 12%
  • Business Plan, 7%
  • GTM, 7%
  • CRM, 6%
  • Lead Generation, 5%
Common strategic accounts manager skills
  • Account Management, 9%
  • Healthcare, 7%
  • Customer Service, 6%
  • Salesforce, 5%
  • CRM, 5%
  • Digital Marketing, 5%

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