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Brand consultant vs marketing consultant

The differences between brand consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a marketing consultant are customer service, web content, and media sales.

Brand consultant vs marketing consultant overview

Brand ConsultantMarketing Consultant
Yearly salary$68,165$70,593
Hourly rate$32.77$33.94
Growth rate10%19%
Number of jobs52,87588,935
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3937
Years of experience106

Brand consultant vs marketing consultant salary

Brand consultants and marketing consultants have different pay scales, as shown below.

Brand ConsultantMarketing Consultant
Average salary$68,165$70,593
Salary rangeBetween $43,000 And $107,000Between $44,000 And $112,000
Highest paying City-Wilmington, DE
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Technology

Differences between brand consultant and marketing consultant education

There are a few differences between a brand consultant and a marketing consultant in terms of educational background:

Brand ConsultantMarketing Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Brand consultant vs marketing consultant demographics

Here are the differences between brand consultants' and marketing consultants' demographics:

Brand ConsultantMarketing Consultant
Average age3937
Gender ratioMale, 49.3% Female, 50.7%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between brand consultant and marketing consultant duties and responsibilities

Brand consultant example responsibilities.

  • Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
  • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
  • Write blog posts and emails to drive SEO and increase traffic to client sites.
  • Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
  • Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
  • Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
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Brand consultant vs marketing consultant skills

Common brand consultant skills
  • Brand Strategy, 10%
  • Market Research, 9%
  • Website Design, 9%
  • Instagram, 9%
  • PowerPoint, 7%
  • Brand Management, 7%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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