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The differences between brand coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Brand Coordinator | Marketing Analyst | |
| Yearly salary | $45,983 | $59,380 |
| Hourly rate | $22.11 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Brand coordinators and marketing analysts have different pay scales, as shown below.
| Brand Coordinator | Marketing Analyst | |
| Average salary | $45,983 | $59,380 |
| Salary range | Between $34,000 And $61,000 | Between $41,000 And $84,000 |
| Highest paying City | Kirkland, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | VF | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a brand coordinator and a marketing analyst in terms of educational background:
| Brand Coordinator | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing analysts' demographics:
| Brand Coordinator | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |