Brand marketing consultant vs marketing specialist

The differences between brand marketing consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand marketing consultant, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a brand marketing consultant has an average salary of $107,665, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a brand marketing consultant include brand strategy, web design and brand marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Brand marketing consultant vs marketing specialist overview

	Brand Marketing Consultant	Marketing Specialist
Yearly salary	$107,665	$54,942
Hourly rate	$51.76	$26.41
Growth rate	10%	19%
Number of jobs	89,284	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Average age	39	37
Years of experience	10	6

Brand marketing consultant vs marketing specialist salary

Brand marketing consultants and marketing specialists have different pay scales, as shown below.

	Brand Marketing Consultant	Marketing Specialist
Average salary	$107,665	$54,942
Salary range	Between $84,000 And $137,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between brand marketing consultant and marketing specialist education

There are a few differences between a brand marketing consultant and a marketing specialist in terms of educational background:

	Brand Marketing Consultant	Marketing Specialist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Brand marketing consultant vs marketing specialist demographics

Here are the differences between brand marketing consultants' and marketing specialists' demographics:

	Brand Marketing Consultant	Marketing Specialist
Average age	39	37
Gender ratio	Male, 46.6% Female, 53.4%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between brand marketing consultant and marketing specialist duties and responsibilities

Brand marketing consultant example responsibilities.

Manage and implement strategic marketing initiatives and align content messaging for B2C.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create and curate content for social media accounts such as Facebook, LinkedIn, and Glassdoor.
Campaign development, management for online/offline media, Facebook base sweepstakes and online content.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Edit and modify HTML base templates to meet customer needs.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Brand marketing consultant vs marketing specialist skills

Common brand marketing consultant skills

Brand Strategy, 18%
Web Design, 18%
Brand Marketing, 6%
Product Development, 5%
Market Research, 4%
Facebook, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Brand Marketing Consultant
Brand Marketing Consultant vs Marketing Specialist

Updated January 8, 2025

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