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The differences between brand strategists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a digital marketing manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Brand Strategist | Digital Marketing Manager | |
| Yearly salary | $120,948 | $99,563 |
| Hourly rate | $58.15 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Brand strategists and digital marketing managers have different pay scales, as shown below.
| Brand Strategist | Digital Marketing Manager | |
| Average salary | $120,948 | $99,563 |
| Salary range | Between $89,000 And $164,000 | Between $71,000 And $138,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Start-up | - |
There are a few differences between a brand strategist and a digital marketing manager in terms of educational background:
| Brand Strategist | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and digital marketing managers' demographics:
| Brand Strategist | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |