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The differences between brand strategists and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a manager, field marketing. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Brand Strategist | Manager, Field Marketing | |
| Yearly salary | $120,948 | $93,296 |
| Hourly rate | $58.15 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Brand strategists and managers, field marketing have different pay scales, as shown below.
| Brand Strategist | Manager, Field Marketing | |
| Average salary | $120,948 | $93,296 |
| Salary range | Between $89,000 And $164,000 | Between $68,000 And $127,000 |
| Highest paying City | Seattle, WA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | Meta | |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a manager, field marketing in terms of educational background:
| Brand Strategist | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and managers, field marketing' demographics:
| Brand Strategist | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |