Brand strategist vs manager, strategy

The differences between brand strategists and managers, strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a manager, strategy. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $109,831 average annual salary of a manager, strategy.

The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a manager, strategy are project management, portfolio, and client facing.

Brand strategist vs manager, strategy overview

	Brand Strategist	Manager, Strategy
Yearly salary	$120,948	$109,831
Hourly rate	$58.15	$52.80
Growth rate	10%	10%
Number of jobs	53,223	148,326
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 65%
Average age	39	39
Years of experience	10	10

What does a brand strategist do?

A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.

What does a manager, strategy do?

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

Brand strategist vs manager, strategy salary

Brand strategists and managers, strategy have different pay scales, as shown below.

	Brand Strategist	Manager, Strategy
Average salary	$120,948	$109,831
Salary range	Between $89,000 And $164,000	Between $78,000 And $152,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Meta	McKinsey & Company Inc
Best paying industry	Start-up	Technology

Differences between brand strategist and manager, strategy education

There are a few differences between a brand strategist and a manager, strategy in terms of educational background:

	Brand Strategist	Manager, Strategy
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 65%
Most common major	Marketing	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Brand strategist vs manager, strategy demographics

Here are the differences between brand strategists' and managers, strategy' demographics:

	Brand Strategist	Manager, Strategy
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 64.7% Female, 35.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand strategist and manager, strategy duties and responsibilities

Brand strategist example responsibilities.

Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Create and execute tremendously successful Facebook, Instagram and Pinterest contest and sweepstakes that encourage interaction and increase brand visibility.
Assist clients in leveraging their large Facebook communities to grow their other social channels.
Aggregate data for case study development to demonstrate ROI of each campaign to client.
Work with clients to convert business & marketing questions into measurable KPIs and analysis plans.
Work across major functional areas such as finance and sales to generate new customer acquisition and drive ROI.

Manager, strategy example responsibilities.

Lead a scrum team by providing the larger picture and project goal.
Lead unprecedented benchmark analysis by IP design block between Intel and competiotor cost and compute.
Lead the quarterly valuation of the company's private stock which combine DCF and public comparable approaches.
Develop strong rapport with clients and vendors while managing logistics and execution through the complete event research process.
Manage paid search, digital campaign tracking, SEO, web content, and e-commerce performance for a travel-industry client.
Program manage and win Ingram-Micro RFP response for desktop virtualization software distribution relationship.

Brand strategist vs manager, strategy skills

Common brand strategist skills

Brand Strategy, 13%
Digital Marketing, 5%
Project Management, 4%
Marketing Campaigns, 4%
Brand Marketing, 4%
Integrated Marketing, 4%

Common manager, strategy skills

Project Management, 9%
Portfolio, 6%
Client Facing, 6%
Business Development, 4%
Digital Marketing, 4%
Market Research, 3%

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Brand Strategist
Brand Strategist vs Manager, Strategy

Updated January 8, 2025

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